Will Thorneycroft-MArks

FASHION designer, LDN

in the whirlwind of political turmoil sweeping through the UK in recent years, I've often thought: perhaps the ideal prime minister is one who doesn’t seek power. Similarly, my journey within the fashion realm has sparked a difficult internal dialogue, tempting me to abandon it altogether, however I realised that my aversion to the conventional dictates of the fashion industry is precisely what propels me forward. I seek desperately to create change although I consider myself more artist than designer.

There are two forces that drew me towards making garments above any other medium; Firstly, in my mind, Image is simultaneously completely unimportant, yet, instrumental in telling other people who you are at your core. This may seem contradictory however I feel the distinction is the reason why one chooses to look a certain way. If you don't care about your appearance, I completely respect you, however if you dare to be experimental, allowing others to see some of who you really are, it can be a more powerful tool than almost anything else you can have at your disposal. I see fashion as both a mask to hide behind yet also a way to conjure an image of your truest self for others to see.

The second reason I choose to make garments over any other form of art is in relation to my own philosophy about the body. I'm obsessed with physicality but don't understand the obsession with controlling others' bodies. Personally, I feel as though my consciousness and body are separate but Intrinsically linked. I staunchly believe in sovereignty of personal choice. If I or anyone else feels they want to change their bodies appearance or physicality I don't see why anyone else should have a say in allowing them to do that. Philosophy of bodily autonomy is central to my practice.

I see the role of my work not to create a figure to aspire to, but something that can allow people to realise their own selves. I do this by making work people can feel attachment to at an equal level, unlike what I see as the often dictative and sometimes even condescending nature of the existing fashion world. Humans are by nature pack animals, yet modern western based society stems from a place of individuality of thought. My work aims to deal with how we can simultaneously embrace individuality while understanding and respecting our own nature.

My work often comes from grand narratives, both well known as well as more hidden parts of our history. I see patterns within the world, history, culture, politics, and aim to translate them through the self mirroring lens of art. My art aims not to be just a study of why we are here as many philosophers have tried to understand, but what should be done with this life given to us? And how can we learn from struggles of past times to make our world a freer, more creative and ultimately happier place?

CREATIVE MANIFESTO